Strategic Marketing Managment Case Study Example | Topics and Well Written Essays - 750 words - 2

Strategic Marketing Managment - Case Study Example whiz of the major competitors of Reebok that is Adidas was already offering technologically superior footwear, while the other competitor that is Nike was offering habilitate that guaranteed superior athletic performance (Hines & Bruce, 2007, p. 307). So long, Reebok had been attempt hard to carve out a space for itself amidst these two arch rivals. Besides, it as well as desired to increase its market share. Prior to this positioning schema, the competitive strategy of Reebok was mainly focused on offering the lowest prices (Hines & Bruce, 2007, p. 308). It offered significant discounts to the retailers opting to sell Reebok products. However, the flip side of this strategy was that it not only curtailed the revenues at Reebok, but also made Reebok seem a cheaper pock as compared to Adidas and Nike (Hines & Bruce, 2007, p. 308). However, the new positioning offered to the consumers, something that they could relate to. Besides, it is utterly difficult for Nike and Adidas to venture into this new position affiliated to lifestyle branding, without compromising their stakes in the market segments they already specialize in. Finally, Reebok has found a place for itself in the footwear market, in which it can dare to be the best. This strategy allows Reebok to consolidate its stakes in the lifestyle shoe discipline, while retaining adequate share in the athletic shoe segment (Kotler, 2003). It also allows Reebok the set-back entrant advantage, thus enabling it to keep on improving its superiority in the lifestyle shoe market, before Nike and Adidas chose to foray into this segment (Kotler, 2003). It also adds to the gainfulness of Reebok, thereby enabling it to further strengthen its position in the athletic and performance shoe segment (Kotler, 2003). 2 The success of Reebok was assured by its penetration in understanding well in time that the professional athletes comprised only a very small segment of t he customers opting to buy sport shoes (Encyclopedia of study Marketing Campaigns, 2007 Online). The major bulk of the sportswear customers comprised of the young men and women who preferred athletic shoes as street wear and demanded comfort and style from the sports shoes they purchased. These casual wearers comprised the largest customer segment in the sports shoes market, responsible for more than 80 percent of the sales (Encyclopedia of Major Marketing Campaigns, 2007 Online). While Nike and Adidas worked hard at being perceived by the propitious customers as being the sellers of cutting edge sports shoes, Reebok knew well that technological superiority was certainly not its forte. In the catamenia scenario, Reebok is targeting young, sports minded males, who perceive their casual wear to be a projection of their young and sporty persona. This segment is not only the largest customer segment in the market under consideration, but also tends to be more loyal and relatively easi er to approach through advertising campaigns and event sponsorship. Right now, Reebok is emphatically pore on targeting and converting the young people having a taste for sports and desirous of reflecting their athletic temperament in their casual wear. Not to say, Reebok has accrued immense success in this endeavor. 3 Reeboks strategy of creating new brands to target new markets and launching special collections under new brand names is a sound brand strategy considering the fact that Reebok primarily associates itself

Westmount Retirement Residence Case Essay Example | Topics and Well Written Essays - 1500 words

Westmount Retirement Residence Case - Essay ExampleThe new costing establishment is based on the three suite options and on the three aims of medical needs of the residents. The be of supportive services have been allocated based on the level of medical needs of the residents. Half the costs of facilities have been allocated based on square feet area of the three different suite options.The pricing recommendations, based on the new costing system have been made to Helen Rosewell in the final section of the main report. The recommended pricing is based on the new costing system. It is as well as recommended that spouses living in one bedroom should be charged twice the monthly rates.The biggest limitation of the current costing fashion model at Westmount is that it does non go past a clear picture of how much each of the services that are being offered at Westmount cost. The pricing system charges the same price per month from the residents irrespective of the services used by them. This pricing is only based on the type of residence being used by the residents.The costing model does not reflect the level of medical care and service required by the individual clients. The price differentiation is based solely on the size of the accommodations. The model is also is based on the implicit assumption that a resident having a 25% larger accommodation is also using 25% more(prenominal) services of Westmount.The costing system does not show any difference between patients requiring different levels of medical needs. There are usually three categories of residents at Westmount those requiring no medical need, those requiring medium medical need and those requiring high medical needs.The biggest drawback of this costing system is that it is treating all the costs as fixed or finis costs. The costing system is unable to differentiate between fixed costs and variable costs. All the costs are treated as periodic costs and they are charged to the expected number of residents.

Financial Statement Analysis Assignment Example | Topics and Well Written Essays - 5000 words

Financial Statement Analysis - Assignment Examplehe financial schooling and data employ for the analysis is extracted from the financial website () and published annual reports of the caller-up for the period 2010-2013. The findings are presented on the basis of the profitability financial ratios (indicators) that are used to determine the financial position and performance of the selected companies in the hospitality industry of UK. The main objective of the study is comparing the performance of the main company with its study competitors in the industry. The financial analysis of the competitors allows determining prevailing trend in the industry that provides an insight of the performance of the company among its competitors. The structure of the present report is sketch as belowIntercontinental Hotel Group is an American brand of luxurious hotel operating more than 183 hotels and resorts over sixty countries worldwide. It was initially established by go American World airwa ys in Brazil 1946. However, Intercontinental Hotel Corporation was then sold to Grand Metropolitan in 1981 in United Kingdom. In addition, the company ensures more than 4,000 franchised hotels in different countries (InterContinental Hotel Group PLC, 2014). In 2013, the World Travel Awards awarded Intercontinental Hotels & Resorts as the Worlds Leading Hotel Brand 2013.Intercontinental Hotels and Resorts operate under different portfolios to meet diverse needs. The core competency of the company lies in its high quality growth that has addressed the needs and developing secure relation with its customers (InterContinental Hotel Group PLC, 2014). The company has sustained it edge in the industry through adaption of technology, strategic alignment and market demand that has positioned the company a major structural hotel to anticipate socio-economic trends. Despite slow growth in the GDP of United Kingdom and consumption patterns in recreational sectors, the company has strived to attain sanitary market position in United Kingdom

Native Americans in the United States Essay Example for Free

inhering Americans in the United States EssayBased on the ethnic groups (Table 1 Appendix), close to(prenominal)(prenominal) beneficial set that helped to shape the United States lifestyle can be described (Holland, 2006). In particular, the brief summaries aim given the clear record of Multi culturalism in the United States in coitus to the origin. The United States, for that matter, is captured as a multicultural society that is open to all lot with different backgrounds. From an early time, some(prenominal) groups started moving into the region due to versatile reasons, which allowed for the development of a culturally diverse society. Hence, the United States substantially benefited from the cultural diversity as improved work force was available for the various work scenarios. in spite of the obvious benefits of multiculturalism in the society, some negative forms such as racism, stereotypes, prejudice, and variation flourished over some(prenominal) years (Holl and, 2006). In the recent past, for example, several ethnic groups such as the African American, Hispanic, and Indian Americans have continually suffered racism, discrimination, and being depicted in certain stereotypes.Firstly, segregation between the Whites and Blacks was a key characteristic of the population beforehand the rise of the civil rights during the 1950s and over (Holland, 2006). Workplaces, schools, commuter busses, and residential aras were segregated between the two groups until in 1954 when segregation in schools was banned. As a result, pile started integrate on a multicultural perspective, which led to the realization of better performances and solutions for the workplaces. Besides the significant bouncing ahead, other factors such as prejudice and stereotyping still embody at the current date.For instance, the African American and Hispanic groups have been stereotyped in the wicked characters such as gangsters, robbers and the like for several decades (Hol land, 2006). Such beliefs have existed for several years and are even a common occurrence in media the homogeneous way. Hand in hand, prejudice has also resulted from the occurrences. Therefore, prejudice and stereotypes are a normal situation in the culturally diverse environment of the United States. However, the multicultural nature of thecountrys population resulted in some positive factors such as creation of a multicultural workforce that can acquire the requirements of the target population in an effective manner (Kenyon, 2005). In fellowship to that, all the ethnic groups in the American landscape are subject to some positive, as well as, negative aspects of the cultural diversity. As a result, prejudice, stereotypes, racism, and discrimination that were once extremely high have considerably low effects on the modern and socially active populations. In conclusion, the United States still leads with regards to the benefits of cultural diversity among its tribe.Table 1 Mul ticultural Matrix and Analysis Worksheet. Part I Matrix What is the groups history in the United States? What is the groups population in the United States? What are some attitudes and customs people of this group may practice? What is something you admire about this groups people, lifestyle, or society? 1. The African American Several African American people are linked to a history of slavery since their ancestors were brought in the United States as slaves. This happened first during the 1600s-1700s, and where they assisted English colonialists to get American independence.Later, prominent leading such as Martin Luther King, Jr. helped to change discrimination against Blacks. As a result, a breakthrough into the rampant segregation between the whites and blacks reduced. The African American has an rough population of about 37 million forming about 13 percent of the total population of the United States. The African Americans are characterized by the practice of several cultural activities depicted in their music, art, and lifestyle. As such, they form a significant part of the USA as their culture substantially influenced the American culture.I notify the African American lifestyle and their music such as Hip-hop and reggae music. Additionally, I love their celebrations such as the Black history celebrations in which they take to be their historic past. 2. The Hispanic and Latino American The Spanish became among the first settlers, before Europeans, to settle in some areas of America such as Florida and California. Several people of this group speak the English language only and have adopted the European-American Culture. On average, the Latino and Hispanic population in the United States is approximately 16 percent of the all in all population.This accounts to almost 50 million people. The Hispanics are depicted as religious people who believe in helping one another. Families may be nuclear or extended, and the father is the final decision maker in t he family setting, while the mother is the home care taker. However, all family members are anticipate to assist in the effective functioning of the setting. I love Hispanic music and their musicians such as Ricky Martin and Jenifer Lopez. Additionally, their Mexican foods are an subtle appetizer that I always cannot ignore. 3. The Indian American The Indian American officially became legal citizen in the United States in 1946.The Indians immigrated into the United States via other countries such as Jamaica, siemens Africa, and United Kingdom among other countries. The Indian population in America is reasonably low at approximately 0. 89 percent of the whole population. As such, this reflects to about 2. 5 million people. The Indian Americans have a strict cultural background and adhere to strict rule on religion, culture, and food among several other practices. Their religions are diverse and may include Hinduism, Islamism, Christianity, and Buddhism. I value the cultural practi ces of Indians especially those practicing Hinduism as they have fascinating ideas.One example is the circle system, where once in a low or high case system one is destined to remain right there. 4. The American Asian Asians of the Chinese background came into the United States due to mainly conflicts from their countries. One situation was the Vietnam War, which led to massive migration of the affected into the USA. In the 1970s and 1980s, therefore, was time for the largest Asian migration into the United States. The Americans Asian account for about 5 percent of the United States population. As a result of cultural diversity, the American Asians are exposed to several challenges. I admire the Chinese way of life thatcomprises of fun in the form of art and craft. Additionally, I find pleasure watching some of their movies and appreciate the Yoga. 5. The Native Americans The Native Americans were the original settlers of the United States of America. Relevant sources indicate that they enabled undetectable communication during the World War II using their native language. As pertains to name, the Native Americans are know as the first settlers of the United States. However, they account for a small population percentage of about 1 percent. The Native Americans culture show dissimilar practices in all other nations.In particular, those living on reservations show dissimilar cultures from the ones not living on reservations however, some similarities may exist in their inheritance and traditions. The Native Americans fascinate me with their incredible lifestyle such as them living in tepees and their spiritualism. 6. The Bahamian American The Bahamian American migrated into the United States from the Caribbean during the late nineteenth century in search for job offers in the agricultural sector. The Bahamian American has an extremely low population of about 40,000 people. Hence, it accounts for approximately 0.01 percent of the whole population. Bahamian Ame ricans preserved their cultural heritage hence, have a distinguished way of living and culture. The Bahamian way of living and cultural heritage provides an excellent measure of modern living from historical setting. Their cultural practices are engaging. Part II Analysis Basing on the above listed ethnic groups, several beneficial values that helped to shape the United States lifestyle can be described. In particular, the brief summaries have given the clear picture of Multiculturalism in the United States in relation to the origin.The United States, for that matter, is captured as a multicultural society that is open to all people with different backgrounds. From an early time, several groups started moving into the region due to various reasons, which allowed for the development of a culturally diverse society. Hence, the United States substantially benefited from the cultural diversity as improved workforce was available for the various work scenarios. Despite the obvious benefi ts of multiculturalism in the society, some negative forms such as racism, stereotypes, prejudice, and discrimination flourished over several years.In the recent past, for example, several ethnic groups such as the African American, Hispanic, and Indian Americans have continually suffered racism, discrimination, and being depicted in certain stereotypes. Firstly, segregation between the Whites and Blacks was a key characteristic of the population before the rise of the civil rights during the 1950s and over. Workplaces, schools, commuter busses, and residential areas were segregated between the two groups until in 1954 when segregation in schools was banned.As a result, people started integrating on a multicultural perspective, which led to the realization of better performances and solutions for the workplaces. Besides the significant leap ahead, other factors such as prejudice and stereotyping still exist at the current date. For instance, the African American and Hispanic groups have been stereotyped in the villainous characters such as gangsters, robbers and the like for several decades. Such beliefs have existed for several years and are even a common occurrence in media the same way.Hand in hand, prejudice has also resulted from the occurrences. Therefore, prejudice and stereotypes are a normal situation in the culturally diverse environment of the United States. However, the multicultural nature of the countrys population resulted in some positive factors such as creation of a multicultural workforce that can meet the requirements of the target population in an effective manner. In connection to that, all the ethnic groups in the American landscape are subject to some positive, as well as, negative aspects of the cultural diversity.As a result, prejudice, stereotypes, racism, and discrimination that were once extremely high have considerably low effects on the modern and socially active populations. In conclusion, the United States still leads with rega rds to the benefits of cultural diversity among its people. Part III Sources Holland, C. (2006). Ethnic and Religious Diversity in Central America An Historical Perspective. Retrieved November 12, 2011 from the Prolades Website http//www. prolades. com/Ethnic_Religious_Diversity_CAM-Holland. pdf Kenyon, A. (2005). The Importance of Diversity in the Workplace.Retrieved November 11, 2011 from the Leading now Website http//www. leading today. org/Onmag/2005%20Archives/may05/ak-may05. html Reference List Holland, C. (2006). Ethnic and Religious Diversity in Central America An Historical Perspective Retrieved November 12, 2011 from the Prolades Website http//www. prolades. com/Ethnic_Religious_Diversity_CAM-Holland. pdf Kenyon, A. (2005). The Importance of Diversity in the Workplace Retrieved November 11, 2011 from the Leading Today Website http//www. leading today. org/Onmag/2005%20Archives/may05/ak-may05. html

Economics Paper Essay Example for Free

Economics Paper Essay1 Define the term equilibrium priceThe price at which quantity demanded by consumers and the quantity of goods and services supplied by firms is the same.3 With the help of an appropriate diagram and the information in extract B, explain why the world price of sweeten changed in 2009The price of peag rose to $0.40 per kilo in 2009 this is shown in the extract as it states that in 2009 prices in New York and London rose by 52% to its highest in al virtually three years. The diagram below shows how the inward shift of cede caused by poor crop growths and Indias %40 pickpocket in output of sugar affected the price of sugar due to its scarcity, leading to the %52 face lifting in price of sugar.Another factor that could film had an effect on the price of sugar would have been in 2008 there were poor crop harvests that year this led to a low level of supply in 2008 which raised the price of sugar due to its scarcity. This poor harvest would have had nig hthing to do with the land quality this may have affected the harvest in 2009.Supply constraints also had an effect, as due heavy rainfall the Columbian crop was damaged the rain also washed away some of the roads used to transport the products from the field to the market. So whatever crop the farmers managed to save from the rain was then prevented from reaching market, this would have contributed to the price rise in a way similar to the diagram above.India is a main producer of sugar, so much so that its sugar output is a critical factor in determining the world price of sugar. Indias output was forecast to fall by %40 so only 15million tonnes of sugar would have been produced in the growing season this is well below Indias sugar consumption of 23million tonnes a year. This would mean that India wouldnt be inclined to export much of its sugar as theres already a deficit of supply in its own country. Although, with this large fall in supply therell most likely be a rise in suga r price in India the people may not be willing or satisfactory to pay the new price so whatever amount of sugar is leftover could be exported, at a price which would lead to the %52 rise in London and New York sugar prices.

Alternatives to Proprietary Digital Forensics for SMEs

Alternatives to Proprietary Digital Forensics for SMEsRealistic alternative to expensiveProprietary Digital Forensicsand auspices products for SMEs.Alan David BlaisAbstractOrganisations have modernly positive an awargonness rough the necessity of having their systems secure and protected from external as tumefy as internal threats. This sudden aw atomic number 18ness is believed to be due to recent major events closely breaches and tribute issues faced by many establishments. The consequences of these breaches and tribute issues had so many negative impacts that it has created a real aw arness. Although the UK is among the leading countries in this find Europe, it still has a long way to go, according to training director for the Sans Securing The Human Program, Lance Spitzner. (Cyber surety Awareness SANS 2015)Many organisations have already invested very wide amount of money into making their systems securer while some other are still thinking whether investing money i n tribute has a drive out on investment (ROI) or non. On the other hand, for sm tout ensemble and medium enterprises (SME), it is an entirely different story, with the world financial crisis, it is already particularly difficult for SME to survive, and around of them are struggling to keep their companies running and many of them cannot afford the cost for improving the pledge of their system as it should be.Most of them, try to go for short fix like cheap firewall and anti-virus, free patches and updates despite knowing that having a single/some layer/s of security is not enough. Some of the SMEs overly uses free available tools and applications but most of these tools are specialised in only one shot of security, thus several(prenominal) different applications are unavoidable to provide better security. It is difficult to struggle several different tools and applications at the same time. This foresees aims at finding a solution to solve the above mentioned problem by designing a software package/platform for managing different tools and applications remotely using the designed software/platform.1. Background 2 Pages1.1 IntroductionAccording to a reinvigorated study on the primary(prenominal) causes of European privacy, breaches come from organisations own errors, insider abuse and other internal mis guidance issues. The director of the study, P. Howard believe that only 41% of the incidents reported are external attacks by hackers and that 57% of the incidents which were caused by administrative error, exposed online, insiders or caused by missing hardware configuration. (Most European Breaches Caused by organizational Error, Insider Attacks 2015)Based on the above study findings, we can therefore assume that having proper internal security mechanism within an organisation can importantly reduce the number of incidents. Despite knowing that, some organisations are still not improving their security as it should be. The main reason is the c ost associated to security some people at management level still think that investing on security has no direct impact on the main objective of business which is to contribute profit.It is true that many organisations awareness about security have recently changed due to the consequences of breaches on other organisations but Cyber Security awareness is still in its infancy in most organisations and not all organisations can afford the cost associated to security, Small and medium enterprises are broadly speaking not able to afford it.Moreover, much of the software available on the market focus on one particular aspect of security or else than having a single platform that caters for different aspect of security at an inexpensive price for SMEs. It seems that a growing trend is growing within SMEs, which is the use of open source software (An rating of open source software ad pickaxe by UK SMEs in the IT industry.) such(prenominal) as Volatility. but even that, it is not an ef ficient way to manage several applications all at the same time. A possible solution would be to use an application as a platform for using other open source software with the capability of managing all these remotely.This look is about designing that platform to provide incident response, digital forensics, host and meshwork security as well as malware analysis capability. The platform will provide all the above mentioned capability remotely and having a server- lymph node architecture.1.2 Relevant past and current workAlien Vault has a software which provides a platform to manage different aspect of security all on one platform called Unified Security Management (USM). The software is a commercial one and provides the management of tools which themselves are commercial software whereas this project aims at using available free software and in-house built features to provide a platform for managing different aspects of security at an affordable price.Below is the management featu res available in Alien Vault USM and other traditional SIEM.As we can see from both screen capture, many traditional SIEM require tertiary party product to provide some features. Below are the security features provided by alien vault.The USM provides a single platform for managing and monitoring different aspect of security.2. Project Description 1 Page2.1 Project OverviewThis project aims at designing a platform for managing open source and free applications/tools as well as providing in-house built features. The platform will be dealing with different aspect of security such as incident response, digital forensics, host and communicate security and malware analysis.The digital forensics capability will be the central part of the project from which incident response and malware analysis will be derived from. The host and network security will be on top of the base structure which comprises the three other aspects.The digital forensics and malware analysis can be split still at a high level view as we can see from the diagram to the left side. Live and static forensics for digital forensics on the other hand Static and dynamic analysis for malware analysis.2.2 Importance of this projectSecurity should be the concern of everybody, SMEs should be given alternative option to expensive security products to enable them to provide more secure services to lymph glands, which in-directly or directly can affects anybody. This project aims at providing a cost effective solution by providing a platform to manage open source tools and application. The main assumption will be, despite knowing that free applications and tools have limitations, it is a better option than having no security at all or limited one due to having a limited budget for security.2.3 Aims and ObjectivesIt is important in a project to properly design the aims and objectives since it allows the setting up of the directionthe direction in which the project must go through. Objectives allow us to m easure and assess the outcome of the project. disport refer to Appendix A for the aims and objectives.3. Programme and ruleology 3 Pages3.1 Spiral MethodologyThe reel methodology seems to be the best option to suit the project. The spiral methodology as compared to waterfall methodology has the advantage of demonstrating that development projects work best when they are both incremental and iterative, where the development is able to start splendid and benefit from enlightened trial and error along the way.The spiral methodology reflects the relationship of tasks with rapid prototyping, increased parallelism, and concurrency in designing and building activities. The spiral method should still be planned methodically, with tasks and deliverables identified for each step in the spiral.Throughout the entire project we are going to use the spiral methodology for the design and development of the software/platform. The next part of this section will be the planning of tasks and del iverables as well as expected Milestone.Why do you think the spiral best suits your project? Not the other methodology give concrete examples.3.2 Project Management3.2.1 Budget Planning3.2.1.1 MilestoneThe bow below is just an estimation of how much time each task will take and gives us enough information to plan the project in a more realistic way. Generally tasks will be performed in parallel rather than in a linear way which has its advantages and disadvantage such as time saving and whereby some tasks must be completed prior to some other tasks.3.2.1.2 Gantt Chart transport find below a Gantt chart representing the planned tasks over the budget allocated to us.3.3 Project ApproachThe first part of the project will focus on the literature review where we are going to analyse tools, applications and process/features which are relevant to the project.The next part, we will be talking about why the features/applications/tools might be important for SMEs and their security from a t echnical and non-technical perspective.The third step will be to developed the features and integrate the tools/applications within the designed platform.The final step will be the examination and documenting of the results obtained and makes sure that the aims and objectives are satisfied.4. Ethical and Legal Consideration 1 pageBefore starting a project, it is crucial to properly understand the internal policies of the organisation you are developing something for and any local laws that might apply to the project.Some features of the project might invade the privacy of the substance abusers which in our case will be employees. It is a good practise to have policies about the possibility of companys resources being monitored and might be investigated without prior notice or user permission but this might not be enough in a trial.One alternative would be to make sure the company where we are going to implement this project displays a well-defined warning banner. Without a banner, the right to investigate or monitor a system used by employees might conflict with users expectation of privacy.The EU and its member nations which include UK impose a strict fine for information that crosses national boundaries without the souls consent.4.1 Law in UKAccording to the UK Governments website (https//www.gov.uk/ information-protection-your-business/monitoring-staff-at-work), it is possible for employer to monitor employees at workplace if the below conditions are metBe clear about the reasons for monitoring staff and the benefits that this will bring.Identify any negative effects the monitoring may have on staff. This is called an impact assessment.Consider whether there are any, less intrusive, alternatives to monitoring.Work out whether the monitoring is justified, taking into account all of the above.Monitoring employees activities on a computer system is cover by the data protection act. Data protection law doesnt bar monitoring in the workplace. However, it does set down rules about the circumstances and the way in which monitoring should be carried out. Based on UK law, it is also for employers to monitor their employees without their consent for specific reasons. (Please refer to Appendix B for the reasons)4.2 EthicsThe question about whether it is ethical to monitor or investigate on employees can be debate on different point of view which can include the privacy of users, the need to protect thickenings data, to provide reliable and trustful services to client by minimising the risks of external as well as internal threats such as insiders.But at the end of the day, the majority always win over the minority, what would be more ethical? Monitoring hundreds of employees or having more than one million clients credit card details unprotected from insiders?5. squeeze 0.5 0.75 page5.1 National ImportanceServices provided by SMEs such as data storage, clients data management, POS information management, companies secret industrial proces s and many others will be more secure since the SMEs will improve on their security using a cost saving solution and providing several layers of security.Risks associated to insiders will be minimised.5.2 Commercial ImpactThe platform could be sold at an affordable price or via a donation mechanism. The money can then be used for developing new features, improves existing features and provide upgrades.5.3 Academic ImpactThis project can provide a platform for further research opportunity such asResearch can be done about why despite knowing that security is crucial still SMEs are not improving their security? Cost associated with security products?The assessment of the impacts on security in general if security products were cheaper and easily available for on SMEs.Does security improved if managed and monitored using a single platform rather than using several different security products (Efficiency and conflict arise when using several security products).ReferencesCyber security a wareness still in its infancy, says Sans Institute. 2015.Cyber security awareness still in its infancy, says Sans Institute. ONLINE getable athttp//www.computerweekly.com/news/2240234932/Cyber-security-awareness-still-in-its-infancy-says-SANS-Institute. Accessed 18 May 2015.Information Security Awareness Training Cybersecurity Awareness SANS. 2015.Information Security Awareness Training Cybersecurity Awareness SANS. ONLINE uncommitted athttp//www.securingthehuman.org/. Accessed 18 May 2015.Study Finds Most European Breaches Caused by Organizational Error, Insider Attacks The State of Security. 2015.Study Finds Most European Breaches Caused by Organizational Error, Insider Attacks The State of Security. ONLINE for sale athttp//www.tripwire.com/state-of-security/latest-security-news/study-finds-most-european-breaches-caused-by-organizational-error-insider-attacks/. Accessed 18 May 2015.Brunel University Research Archive An evaluation of open source software adoption by UK SME s in the IT industry. 2015.Brunel University Research Archive An evaluation of open source software adoption by UK SMEs in the IT industry. ONLINE Available athttp//bura.brunel.ac.uk/handle/2438/4509. Accessed 18 May 2015.Brian Buffett, UNESCO Institute for Statistics (2014)Factors influencing open source software adoption in public sector national and international statistical organisations, ONLINE Available at http//www.unece.org/fileadmin/DAM/stats/documents/ece/ces/ge.50/2014/Topic_1_UNESCO.pdf Accessed 18 May 2015.SMEs help Governments make huge IT savings. PretaGov. 2015.SMEs help Governments make huge IT savings. PretaGov. ONLINE Available athttps//www.pretagov.co.uk/news/sme2019s-help-governments-make-huge-it-savings. Accessed 18 May 2015.How SMEs can drive growth through new technologies. 2015.How SMEs can drive growth through new technologies. ONLINE Available athttp//yourbetterbusiness.co.uk/how-smes-can-drive-growth-through-new-technologies/. Accessed 18 May 2015.Unifi ed Security Management (USM) Platform. 2015.Unified Security Management (USM) Platform. ONLINE Available at https//www.alienvault.com/products. Accessed 19 May 2015.James R. Chapman 1997, Software Development Methodology, Project Management Training. ONLINE Availablehttp//www.hyperthot.com/pm_sdm.htm Accessed 19 May 2015NELSON, B., PHILLIPS, A. ET STEUART, C , 2010. Guide to Computer Forensics and Investigations. fourth Edition. Course TechnologyData protection and your business GOV.UK. 2015.Data protection and your business GOV.UK. ONLINE Available athttps//www.gov.uk/data-protection-your-business/monitoring-staff-at-work. Accessed 20 May 2015.Monitoring at work Citizens Advice . 2015.Monitoring at work Citizens Advice. ONLINE Available athttps//www.citizensadvice.org.uk/work/rights-at-work/monitoring-at-work/. Accessed 21 May 2015.Appendix AA1 Aims of the projectPlease find below the aims of the projectProvide a cost effective IT Security solution.Provide security in its di fferent aspects all under one platform.Provide remote management capability.A2 Objectives of the projectPlease find below the objectives of the projectSecure communication between server and clients.Ability to monitor and detect suspected behaviour/activities.Ability to remotely manage clients from server (Platform).Ability to capture relevant information from clients to server for investigation.Ability to provide Confidentiality and integrity on clients.More detailed and technical objectives are to be derived at a later stage of the project, which will in-turn be translated into features that will be provided by the platform.Appendix BB1 Reasons for monitoring employeesTo establish facts which are relevant to the business, to check that procedures are being followed, or to check standards, for example, listening in to phone-calls to assess the quality of your workTo prevent or detect crime.To check for unauthorized use of telecommunications systems, such as whether you are usin g the internet or email for personal use.To make sure electronic systems are operating effectively, for example, to prevent computer viruses entering the system.To check whether a communication you have received, such as an email or phone-call is relevant to the business. In this case, your employer can open up your emails or listen to voice-mails but is not allowed to record your calls.To check calls to confidential help lines. In this case, your employer can listen in, but is not allowed to record these calls in the interests of national security.

Why is strategic change so difficult to manage in my organization?

Why is strategic limiting so difficult to manage in my arranging?Looking that evolution and the way things happen, it is possible and well-to-do to say that nothing in this life last forever. Human beings come and go, over the course of our lives we change from kids to teenager to adults . In order to succeed a and make progress, e rattling organization need to make changes. Irrespective of how powerful and successful a an organization, and irrespective of how more than sustained success the organization has had, thither is a need for change which is inevit able-bodied and ever present to ensure sustainable and continuous government issue aims of success in the company.The need for change send away be ignited by a change in environment brought intimately by changes in customers taste, changes or advancements in technology, increase or changes in the level of competition or exogenous factors, things which ar tot exclusivelyy out of the control of wariness of the organization for example the occurrence natural disasters is totally our of the control of focus of an organization. Change send away also be brought about as a result of the organizations own success. Growth and market success leave inevitable live to changes in organizational size and complexities.The main secret to long term success is the company or organizations ability to oblige to change. Many organizations tend to break out long term success formulas or successful business models that last for a particular period of time. As time goes by, the business environment as well as conditions with in the organization itself apprize change. In order for the organizations to maintain its level of success, it has to be able to adapt to the required level of change. over time it has been proven that if the organization is able to adapt to changes in its environment, it go out be able to flourish. Similarly, if the company is not able to adapt to changes in its environment, it pull up stake s definitely experience difficulties, and irrespective of the amount of resources that it has or its current market sh be, the company can fail. This demise can occur rapidly or it can come about slowly. It is in truth important to not that the process of change can never be easy. The process of change more often than not is complicated and in most cases slow and painful. Depending of the variable, which has initiated the change, the process will come into effect at its own pace. If things don not go the way management is expecting, they can be pulled into n uncomfortable positionHuman being as much as business organizations do not like change, as such the very important question that we will wee-wee to answer here is how much pain is an organization wiling to take in order to give into existence the change variableStrategic change over time has been given different definitions . Strategic change therefore could be considered as changes in the composition of a firms strategy as per it s synergies, competitive advantages, scope, and resource deployment. It can also be looked at as the difference in the quality, say or form of an organization stressful to align itself with the external environment. Looking at the definition of strategic change that we shake off just given above, it is gain that the process of implementing strategic change in any organization is clearly affected by the state of the firms themselves and the external environment. the performance of firms is greatly dependent on a mixture of the firms themselves and the external environment, the emergence of new-fangled opportunities therefore and the existence of threats in the live environment, requires that firms are constantly changing in order to adapt to these changes in their environments. It is important here to note that strategic change is greatly affected by the state of the organization or company in question. For example, firms will adopt a new strategy in the face of financial distress. This main aim of this is to try to reverse the financially distressing situation to the company. round companies tend to have structural inertia, as such in implementing strategic change, they tend to keep their previous strategy and structure. On a whole therefore, there are seven important point to note about strategic change. Firstly, in order for strategic change to take place, the business has to adapt to its existing environment., secondly, strategic change is complex and fluid and it creates new combinations and generates situational questions that might require non repetitive answers. Nextly, it affects all of the business by providing direction, as well as involving two content and process which can also be referred to as strategy formation and strategy implementation. Strategic change is partially planned and partially unpremeditated so that it can account for any other unforeseen circumstances that arise, also for strategic change to be effectively carried o ut, it has to be effectuated at all level of the organization. Strategic change should also be a well though out and conceptual process.Managers leading change have to take whizz-third things into account when carrying out the change.Firstly, the requirements for major changes in an organizations is a shift the the existing culture of the company as well as a change in the behavior of employees. A lot of initiatives for change fail because they do not deliver a shift by dealing with the cultural and political human beings of the company.Nextly, in order that strategic change is successful, it needs to be endeavored to fit in with the organizational context. Change more often than not is a very complex process as such companies need to find a way with in which the required change can be sufficient to the organizations structure. A lot of companies try to buy ready do solutions to their problems and because these are not designed with the particular structure of their organizatio n in mind. They tend to face difficulties.Lastly, organizations and the decisions that are made in them , are made by people. As such for change to be effectively implemented the people in these organizations have to change their attitudes and perceptions about the way business is done. An intrinsic part of the change process is the organizations employees.In the case of British airways, there are a couple of things that might instauration a need for strategic change. There might be exogenous factors such as a rise in the price of raw material, for example, a rise in the price of oil, will inevitable lead o a rise in the price of gas. In order to adapt to this new changes in the business playing , and in order not to believably transfer these rises to shred prices which is going to prevent middle line BA customers from duty period and looking for a cheaper alternative, as manager in BA I might have to initiate other cost cutting techniques to be able to live up to and meet up wi th the necessary financial cost and still be as competitive as possible in ticket pricing. Other things that might trigger a strategic change include things such as employees demanding a pay rise, general economic crisis like the one which occurred in late 2008 and affected every sector of the economy, there might be an advancement in technology, maybe the development of ore fuel efficient planes, can in order maybe to adjust and fit in to this new market various things have to be done.In order to effectively encompass change at an organization like BA, there must be very good leaders in place so they can do in leading employees through the change process. In order for change to be successful , people with the ability to successfully implement change are needed. It has been noted that serious change isnt possible unless the people at the top of the organization are in support of the changes which are supposed to be going through. In a successful transformation, majority of the peo ple on the board , departmental heads and a good number of other employees have to shoot down to pull together and improve performances. It is important for manager at the top of BA to realize that in order to demand a change from employees in the company, they themselves have to be model for the change that they are advocating for. If they expect a utmost standard from their employee, then they themselves have to be a model for that high standard. If the change involves cost cutting and they cipher that employees have to take a pay cut, they themselves as managers of the company have to take a pay cut.In order for change to be implemented in the organization, management has to address and assess the human extend to. BA claims to put people first, the reason for this is that people are the greatest asset of BA. The change implementers at BA need to be aware and able to invest effort and time into understanding the human concern and as much as they can, put themselves in the posi tions of the people who will be affected by any decisions that will be taken be it employees or customers. Communication is a very important tool for change. As much communications as possible is important as change sometimes can lead to fear of job losses, it can foster uncertainty and this can destabilize the whole change process. Management of BA as much as possible has to encourage and communicate with employees making them aware of the fact that they will be given every consideration and will be probably trained to do things in the new better way.It is important for managers to know that the extend of strategic change implemented is very important. Even though it is really difficult to determine how much change or how fast change comes to an organization, it is necessary as a manager to note that change implemented at a very fast rate can instead work against the best interest of the company. Can be implemented too fast can destroy the moral of the employees and it has been kn ow to cause employees to get sick. Even though some change is beyond out control, it is important that change should not be piled up on change. The management of BA therefore has to realize that too much change is an issue and they therefore have to set up an sufficient time range within which change can be achieved. It might to an extend be a good idea to bounce idea of your employees if change you are trying to implement is a function of your control. Change is divided into four categories, realignment, incremental, big bang and transformational change. In order for an organization to implement transformational change, it has to change the people in an organization. To change the culture of an organization, the way people think and work has to be changed.In order to help management Like BA management design a context sensitive approach to change with in their organization, the kaliedoscope was created. The kaleidoscope features things which are related to the companies culture, c urrent situation and competencies. The strategic organizational change concept is outlined by aspects such as the time frame with in which the change has to take place, the scope of the change , preservation, diversity, capability capacity readiness and power. The time frame of the concept with regards to BA will be talking about things should as the length of time required to implement change in the organization, for example, if an organization is in crisis, then they need less time to change while if its a long term development strategy, the managements has more time to implement the change. When implementing the change, management has to take into consideration what aspect of the old structure need to be preserved, what need to remain and what needs to be changed. The scope of the change deals with the extend to which change will be implemented and how much of the organization will be affected by the changes coming into effect. Capabilities of the individual employees, management and the organization have to be taken in to consideration. The ability of staff to deal with these changes, the ability of management to see staff through these changes and the availability of organizational resources to manage these changes greatly determines the extent to which change is implemented.Before a change approach is selected, it is important that the organization chooses the path change is going to take, the point at which change should start, the style change should take, the levers and mechanisms to be employed, and the role that people in the organization are going to play in order to effectuate change. Management of BA have to take this into consideration, they have to as much as possible ensure that change leadership is set up unspoiled. They have to make sure that management is in the right position to see change through.In order for management to be able to lead change through, they have to take into consideration the values of the employees in the company and the ethnic and diversity issues which can be brought about as a result of change being implemented. Management leading change have to make sure that in designing and seeing the process of change through, they do not trample upon peoples ethical values or do things in such a way that the ethnic minority for example feel discriminated against. If that happens, moral levels in the company might drop and some employees might be left feeling frustrated at the change, which is being implemented.It is important therefore to note that in order for change to be implemented in an organization like British airways, it is necessary for management to have open and effective communication with its staff, management should ensure that training and retraining programs have been set up so that staff can arrest and get integrated in the change structure, Managing an organization is all about managing people, as such I think it is important for management to be able to motivate its staff. Preventing them from getting frustrated is integral to the strategic change process.The business and organizational environment is constantly changing, as such it s really important for every organization, to keep on changing in order to succeed. Learning to adapt to change is a very necessary ingredient to be able to thrive in todays business world as such organizations should be able to learn and continuously adapt to everyday changes.In conclusion therefore, it can be said that strategic change is difficult to manage in an organization in general due to the fact that organizations are all about people, and every human being is different in their own way. However, with the right leadership qualities at the steer of an organization, proper communication plan of the change strategy put in place and adequate availability of organizational resources strategic change can be implemented.